Wasabi Rabbit creates breakthrough digital experiences that connect brands and consumers via online, mobile and social platforms. We deliver quantifiable results through our expertise in Digital Performance Marketing.
Abraham Lincoln uttered the awesome statement: “The best way to predict your future is to create it.” I couldn’t agree more.
These days most companies have embraced social media, at least to some extent. Typical businesses, regardless of size, likely have a Facebook page, make the occasional tweet, and maybe even have a dedicated person checking on social media mentions. Companies understand that a social media investment can (and should) create tangible business benefits—producing awareness, revenue and delivering ROI—but they’re not always sure how to make that happen.
A good place to start is keying into the right objectives, and then identifying (or creating) the right metrics to check the health of your initiatives. After all, if you can’t measure it, you can’t improve it. While it may provide a short-term ego boost to amass ‘likes’, it’s more important to correlate that activity to a measurable outcome that matters – for instance, to quantify awareness. Who knows about your brand and how much do they know? Are you communicating the right message? Have you explained WHY you do what you do more than WHAT you do? That’s step one.
Similarly, legions of followers may give your brand bragging rights, but identifying and connecting with the right influencers within the crowd will yield far more important long-term results. One positive mention by someone who is truly influential can create a chain reaction of interest in your brand that drives relationships and ultimately sales.
Ultimately, the most creative and successful companies use social media to give customers a seat at the decision-making table. They harness the deep knowledge derived from the collective social media dialog to understand what customers need and want, and use that wisdom to inform every aspect of their business—from the development of new products and services to the creation of more efficient internal processes.
It’s the smart, connected, nimble company that flourishes in a rapidly changing marketplace. Social media can help you improve how you do business across your entire enterprise—from sales and marketing to HR to IT—letting you evolve right along with the changing market. Or even define the way the market changes.
That’s a powerful formula for profitability. Not just now but into the future.