We are a Veteran-owned agency that combines knowledge and imagination – effectivity – to help forward thinking businesses prosper and inspire positive change.

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We are a Veteran-owned agency that combines knowledge and imagination – effectivity – to help forward thinking businesses prosper and inspire positive change.

    "What’s the Price of Restoring Someone’s Dignity?"

    I came across some startling statistics recently. Did you know that there are nearly two million people in the US who are homeless? In New York City alone, there are 55,000 folks without homes—the most since the Great Depression. The number of homeless school-age children reached record highs in each of the past few years.

    If like me, the sheer scale of this epidemic surprises you, read on.

    As a Navy veteran, it’s no secret I believe in service. And we’ve built an appreciation for helping the community into the DNA of our agency, Wasabi Rabbit. But what I’m talking about goes well beyond even an agency’s effort to support its local community.

    When you start to think about someone who doesn’t know where they’ll sleep tonight, who wonders where their next meal will come from, you realize we’re talking about issues far greater than lamenting the woes of our challenging lives.  On the other hand, this realization also wakes me up to just how much we have to be thankful for—and it makes me feel an obligation to give back, to try to make a real difference for those who may be less fortunate today.

    So how can we help?

    The true, lasting answer to that question is long and complicated, and I’m not sure we’ve figured it out yet as a society. But the quick answer? A few hours of our time.

    That’s the motivation that drives our philanthropic group, Wasabi Rabbit Cares. And when when Andrew DeCurtis shared this video with us, we knew we wanted to – felt we NEEDED to - get involved with his organization to help in some way, any way, chip away at the issue of homelessness in NYC.


    The New York City Rescue Mission, America’s first rescue mission, has had the same goal since 1872: to provide hope, food, clothing and shelter to people in crisis in New York City.

    Circumstances vary among the people they help. Some struggle with addictions. Others battle physical or mental illness. Some have fallen into financial hardship.  But everyone has a story, a unique potential and is there because they need a hand.  And every one is a life worth improving.  We knew we could help out.

    Our cost? A little time. A little effort. 

    What did we do?  Served 236 hot meals over 3 hours.  Cut the veggies, worked the food line, handed out the meals, poured the water, cleaned the tables and dishes, counted the visitors, offered a word of hope and encouragement to those needing a reminder that they can make it in this world.  Those needing a reminder their dignity need not be sacrificed because of their current circumstances.

    Only after walking out did we realize what we were doing wasn’t as simple as just serving meals.  Without over-thinking it, in retrospect I see our efforts as an attempt to restore the self-esteem of a group of individuals who may feel they don’t have much to look forward to. 

    Selfish benefit? The satisfaction of knowing we helped several brothers and sisters in need. knowing we provided the sustenance to fuel their journey to wellness for another 24 hours. We may have changed—or even saved—a life.  But regardless of the scale of support, we know we impacted every one of those 236 folks.  And it feels good.

    I must admit, I’m a changed man…committed to making a difference, however small, to help these people, this mission, this cause at the NYC Rescue Mission. 

    So how can you help? 

    Volunteer. Donate food, clothes, goods, services, expertise, money. Just take that first step. A small investment by you can make an enormous difference for someone else. And you’ll feel better by doing it.

    If you want to hear more about what we’re doing as an agency, follow us at #WasabiCares.

    (via onedigitalguy)

    WR team wrapping up at the NYC rescue Mission…where we served 236 hot meals to some NYC folks who need a helping hand. #WasabiCares

    WR team wrapping up at the NYC rescue Mission…where we served 236 hot meals to some NYC folks who need a helping hand. #WasabiCares

    This is from awhile ago but Pantene’s #shinestrong campaign is still relevant.

    Read/see more in FastCompany’s Sorry/Not Sorry article.

    It’s been called the “hardest word,” but some women seem to use the word “sorry” as everything from a way to interject their thoughts into a conversation to a way of prefacing any request for help.

    Yesterday, Pantene even released a video about how often women apologize in everyday situations. The video is part of the company’s #shinestrong campaign which is part of Pantene’s Shine Strong Fund in partnership with the American Association of University Women.

    The King of All (Social) Media

    The Atlantic breaks down some eye-popping information today on teens and social media.  Some of the facts are obvious – Facebook remains at the top of the heap – and some maybe not so obvious – texting is used daily by 87% of teens (Facebook came in 2nd with 61%.)  

    Don’t feel bad for Facebook, with their acquisition of Instagram, they own the first and third most popular social media platforms when it comes to teens.

    So, grab a cup of caffeine because there’s a lot more revelations after the jump (More teenagers have used Pandora than Snapchat and Instagram – what!?!)

    It's All Fun and Games Until Someone Gets Punched in the Face

    Well….that may not be the exact quote…but you get the idea. Stefan Emrich from Wolff Olins has a few meaningful words on the value (and lack of value) in strategy. The important thing to remember - roll with the punches. No matter what your plan might have laid out, you have to be flexible. 

    Serving our Veterans’ Health Care Needs

    During the past few weeks, we have been hearing about the Department of Veterans Affairs (VA) and its systemic challenges in providing appropriate access to care, secret patient waiting lists, and excessive wait times for appointments.
    Read this excellent insight from Warrior-Centric Healthcare Foundation’s Ronald Steptoe and Dr. Evelyn Lewis on how we can collectively battle these treatment issues facing our nation’s veterans.

    You're never too young to be CEO

    'I teach my kids to fail spectacularly'