Wasabi Rabbit creates breakthrough digital experiences that connect brands and consumers via online, mobile and social platforms. We deliver quantifiable results through our expertise in Digital Performance Marketing.
Today in “Apps That Disappoint Us:”
Really, Audible? I have to visit your mobile site to download a book that will appear in my app? That’s probably worse than giving me a QR code to download it. What’s the point of your app if I can’t search for books and download them right then and there? I do not need another place to store files. Nevermind I will just ask someone to read out loud for me.
Clever design and simple tagline…simplicity at its best!
Herezie (Paris) for Vapona.
AD: Daniel & Mattia
(via piccsy.com)
We definitely share this sentiment. Just ask our Keurig.
C&A Brazil puts ‘likes’ on coat hangers
(via helloyoucreatives)
This is an innovative application of fiber optic technology.
If you are a regular reader of the Wasabi Rabbit tumblr, you’re probably wondering who I am:
a copywriter.
5/17/2010:

Today marks 2 years since I started working here.
Two years does not sound like a long period of time, but it feels like forever ago when I shyly sat at my desk and wondered what a “pipeline” was and how on earth I could update it?(!)
Luckily for me I found a place that I can call home, where I wake up eagerly every morning wanting to reach work quicker and where 9-5 pm means nothing because my work is not a chore it’s a pleasure (99.9% of time— hear that, boss?)
Therefore, as a lucky recent college graduate with a job I think it behooves me to share a little bit of what I have learned with all people currently entering or in the middle of internships/entry level jobs:
1. Research and take notes. But be smart about it. If you hear something that you are not sure about, research it, figure out what it entails, wrap your head around it and then ask questions. Trust me, “Can we use this concept for this project?” is a lot better than asking: “What is this concept?” There are no stupid questions, but there are ones asked out of pure laziness. Avoid them.
2. Smile. It’s infectious. Light up a room, don’t darken it. (It’s ok to make it cloudy though….we all have rainy days)
3. Remember when something goes wrong it’s never as bad as you make it sound in your head.
I am sure I have learnt a lot more but I think these 3 were of the most value to me and hope they will be to you too!
5/17/2012:
