Wasabi Rabbit
Wasabi Rabbit creates breakthrough digital experiences that connect brands and consumers via online, mobile and social platforms. We deliver quantifiable results through our expertise in Digital Performance Marketing.
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dianakeeseesh ADding the World -
hael-wr Untitled -
onedigitalguy Insight. Inspiration. Perspiration. -
damienragsdale Just Ask This Scientician. -
jclmn Untitled
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wasabisamurai Battle of Advertising
Wasabi Rabbit wishes a hardy congratulations to our friend and partner, Jim Delaney, at Marketwired. Way to go!
Abraham Lincoln uttered the awesome statement: “The best way to predict your future is to create it.” I couldn’t agree more.
These days most companies have embraced social media, at least to some extent. Typical businesses, regardless of size, likely have a Facebook page, make the occasional tweet, and maybe even have a dedicated person checking on social media mentions. Companies understand that a social media investment can (and should) create tangible business benefits—producing awareness, revenue and delivering ROI—but they’re not always sure how to make that happen.
A good place to start is keying into the right objectives, and then identifying (or creating) the right metrics to check the health of your initiatives. After all, if you can’t measure it, you can’t improve it. While it may provide a short-term ego boost to amass ‘likes’, it’s more important to correlate that activity to a measurable outcome that matters – for instance, to quantify awareness. Who knows about your brand and how much do they know? Are you communicating the right message? Have you explained WHY you do what you do more than WHAT you do? That’s step one.
Similarly, legions of followers may give your brand bragging rights, but identifying and connecting with the right influencers within the crowd will yield far more important long-term results. One positive mention by someone who is truly influential can create a chain reaction of interest in your brand that drives relationships and ultimately sales.
Ultimately, the most creative and successful companies use social media to give customers a seat at the decision-making table. They harness the deep knowledge derived from the collective social media dialog to understand what customers need and want, and use that wisdom to inform every aspect of their business—from the development of new products and services to the creation of more efficient internal processes.
It’s the smart, connected, nimble company that flourishes in a rapidly changing marketplace. Social media can help you improve how you do business across your entire enterprise—from sales and marketing to HR to IT—letting you evolve right along with the changing market. Or even define the way the market changes.
That’s a powerful formula for profitability. Not just now but into the future.
What is a digital agency? It’s a serious question: what REALLY is a digital agency?
Published in MediaPost’s OMMA Magazine Fall 2012 issue, John Capone’s article highlights a very real phenomenon in the evolution of the digital marketing discipline. What we see today is fierce competition between PR companies, marketers, digital agencies, ad tech enterprises and even consultants clamoring for the pole position in the rapidly evolving digital space.
The holy grail? To own both client messaging AND content delivery. Each seeks to claim the title as the ultimate creator and curator of the connection between brands and consumers, regardless of channel, device or medium. We’ve moved away from a bygone era of broadcast TV and print advertising, and have embraced the wild west of digital formats that create engagement, interactivity and social influence. But the question remains – what IS a digital agency?
“Many say that the industry has become less about delivering promotional elements and more about providing solutions.”
I agree.
The challenge for digital agencies is that ‘providing solutions’ conjures up a broad, amorphous expectation that blurs the traditional lines of ownership. With an impetus on crafting an immersive, community-focused experience for the audience, it’s often an open question as to who is in the best position to deliver such a solution. And today it may default to whichever enterprise within the PR, marketing and agency world has access to the most innovative coders rather than strategists, planners and creative talent. And if it’s not solely the job of the digital agency to come up with digital marketing solutions, what does ‘digital agency’ really mean?
“Just because you can pound a nail into wood does not make you a carpenter.”
I also agree that simply calling a business a ‘digital agency’ does not provide a descriptor, at least with any degree of confidence, of that agency’s understanding of client needs – however promotional, brand or campaign-related it may be - and the technical depth of the services they should offer. At the same time, claiming to provide digital services usually means more about coding skills than the agency’s ability to predictably and reliably grow businesses or move markets in the name of its clients. Today the landscape is blanketed with agencies with a wide range of differentiators…but each falling squarely within the realm of the ‘digital agency’.
Now, as a category we each are tasked with the same challenge - to provide effective marketing solutions in the digital space. In our world, the emphasis remains on the “big idea” that ultimately drives the client’s advertising success, but we elect also to deliver deeply insightful solutions from concept to campaign - driving traffic, holding the attention of the audience, and providing a rich user experience. We see the marriage of consumer strategy, brand planning, media planning, social media, creative and analytics resulting in the wonderful entity known as a digital agency. At least that’s how we see ourselves.
Questions or comments? Love to hear ‘em.
Can’t say no to a Star Wars themed ad!
Fight the dark side. Atma Lite Ads by Savaglio\TBWA
Over 200 stories for those with no time to waste. Life in five seconds, a Quercus Book. Quercus books Ads by H57 - Creative Station
What would your life in five seconds look like?
This campaign is the same ad three times, unfortunately, but I still like it. And though the Chinese copy is not translated (can anyone help with this?), the message is still completely clear.
Source: Ads of the World
Advertising Agency: Dentsu, Shanghai, China
Creative Director: Zhu Jianyong
Art Director: Wang Qi
Copywriter: Su Li Li
Published: August 2012UPDATE: I’m informed that the Chinese headline reads Brother, see you later. Thanks to Mehdi Mollahasani and Hani Jawhari for letting me know.
Powerful and simple.
We love awards season.
But while we’re appreciative of the recognition of our work by our industry peers, we’re also careful to remember that the true measure of our work is the impact on our clients’ businesses that we deliver. We use that mission as our pole star in everything we do.
I also appreciate that awards are a nice way to acknowledge the hard work of our awesome employees, without whom none of this would be possible. Keep up the great thinking, awesome insights and groundbreaking work, folks.
How I love this. Never seen anything like it.
“We are all workers.”
Levi’s Billboard
Stefan Sagmeister
Amazing.
Simple. Lovely. Forky. Bravo you Swiss Saatchi & Saatchi creatives
stepa: Unicef: World food day
If you don’t donate any other day, donate today.
(via notiereqwired)
Felix Baumgartner’s record breaking jump this weekend blurred the lines between scientific achievement, extreme sports stunt, and content marketing with all of the trademark uncertainty and risk associated with those areas - and the big payoff everyone was hoping for. After a scary moment at the start of the fall the stuntman eventually hit speeds of over 833mph and landed safely, dumping piles of data into the lap of NASA and completing a huge PR success for Red Bull who ended up with the record for most simultaneous viewers of a livestreaming event (8 million).
