We are a Veteran-owned agency that combines knowledge and imagination – effectivity – to help forward thinking businesses prosper and inspire positive change.


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We are a Veteran-owned agency that combines knowledge and imagination – effectivity – to help forward thinking businesses prosper and inspire positive change.








    Social Media Data: A Psychographic Gold Mine

    We believe customer knowledge is the only true point of differentiation!

    onedigitalguy:

    As marketers, we understand the depth of our customer knowledge and relationships defines the success of our brands and campaigns. Demographics offer one way to look at customers, but perhaps even more instructive is psychographics.

    What is the difference between demographics and…





    Influencer Marketing, technology and the evolution of consumer decision-making

    onedigitalguy:

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    The Internet—and social media in particular—has changed most aspects of how we work and live, but nowhere is that more evident than in the world of marketing. Marketers face the challenge of trying to reach fragmented, distracted consumer audiences who are more informed and more discriminating…

    As technology improves and costs decrease, delivering on the promise of truly scalable, tailored messaging becomes a reality.  As an industry, we’re approaching “the right message, to the right person, at the right time, via the right channel” like never before.





    Sorry Banks, Millennials Hate You

    Friends: What do traditional banks have to do to stay relevant, or is it “game over?”






    Marketing has always been about locating consumers and creating meaningful relationships with them. This goal hasn’t changed with the new tools and technology, channels, or the mass of information available.

    Don’t be intimidated by big data. Having more information about your consumers is an opportunity to create more meaningful relationships and better messaging to develop those relationships. Using the multitude of tools available, take the opportunity to listen and learn what consumers are saying. Let communities help drive strategy.

    Technology has made it much easier to find true insights within all the chatter. Take advantage of these opportunities and tools and appeal to consumers based on what they’re saying and how they’re feeling. Feel confident that these messages will resonate with potential purchasers.

    John discusses this topic and more with Critical Mention for Critical Thinking, a news and thought leadership video series.






    John Mustin, Wasabi Rabbit’s CEO, spoke with Critical Mention this afternoon to discuss how to build brand engagement through new technology tools for Critical Thinking, a news and thought leadership video series.

    With all the social media tools available, there’s an increasing amount of data presented to communication professionals. The “Holy Grail” of social data is a combination of static data about your customers and insights into what they’re most interested in, discussing, and feeling about the marketplace to create a hearty customer profile. Check out the clip to hear how John suggests taking a mass of information and turning it into an actionable strategy.














    Influencer Marketing: 3 Steps to Finding Your True Influencers

    onedigitalguy:

    Discussions about Influencer Marketing dominate today’s headlines. Industry insiders appreciate that it’s an ambiguous term, spanning topics as diverse as One-to-One Marketing, Big Data, Social Media Monitoring and more. But we also appreciate its awesome power when wielded properly. So what does…

    We’re big on the future of Influencer Marketing. Check our CEO @jbmustin’s latest post.